Winning choice

In the last decade exports have been the dynamizer of the meat chain. Among the most important destinations of recent years there are Nafta´s markets, particularly the USA.

Achieving stable and profitable trading channels is a long term task that has to be continuously supported by INAC, and INAC´s role is very important.

As regards promotion, INAC aims at creating an image for Uruguayan products as natural, safe, and high-quality products.

The Institution uses positive messages, linked to connecting oneself to what matters  the nature, a healthy lifestyle, and a great taste to share, such as that of the Uruguayan meats.

It is in this framework that INAC participates in the most important food exhibitions around the world, organizes different kinds of events which include meat tasting, negotiating tables, presentations to customers, etc.

Special projects:

Uruguay Natural. A tour through the senses. Its object is the joint promotion of meats, wines and tourism in Uruguay as natural and safe products. INAC, INAVI (National Wine Institute) and the Ministry of Tourism and Sports have joined efforts to work on this project.

Advantages of joint promotions are: lowering marketing costs, adding positive synergies and multiplying communication - chef contests in Punta del Este, International Golf Exhibitions, etc.

Uruguay Natural Club.

Its object is to promote Uruguayan natural meats abroad, in the market segment demanding high-quality products.

The means used to achieve said goal is the implementation of different restaurant models.

The project´s strategy aims at encouraging people who appreciate high-value proposals to live an experience-, thus they being attracted -by the natural attribute - to discover Uruguay little by little, as well as its values, culture and traditions.