Restaurants in Mexico with Uruguayan certification.

Three restaurants in Mexico have received INAC's certification under the Uruguay Natural Club protocol managed by the Institute.

Apart from this certificate, INAC will provide the registered restaurants with promotional elements.

The first certificate was delivered at Restaurant Don Asado.

The purpose of the Meat Promotion Program at Restaurants in Mexico is to promote the attributes of the natural meat from Uruguay, assuring quality and establishing communication channels with consumers within these restaurants.

The program was created in response to a proposal made by Mexican meat importers who intended to differentiate the product coming from Uruguay, since they understood there was an important market niche able to pay for a natural and healthy proposal.

Restaurants interested in taking part of this Program must purchase meat certified by INAC under the "Uruguay Natural Club" protocol.

At present there are 3 registered restaurants: "Don Asado", "Los uruguayos" and "El Medio y Medio", and 20 more have applied and are under study.